Why I’m Going Freelance: Helping Charities Cut Through the Noise

After more than two decades working in charity fundraising, marketing and brand, I’ve taken the leap. I’m now working freelance as a consultant, helping charities develop compelling brand strategies, impactful campaigns, and powerful fundraising.

Why? Because I want to do more of what I love: working with purpose-driven organisations to sharpen their story, reach the right audiences, and raise more money — with clarity and confidence.

Over the years I’ve led brilliant teams and successful programmes across brand, supporter engagement and income generation. I’ve seen first-hand how the most effective charities are the ones that get clear on who they are, what they stand for, and how they show up — consistently and boldly. But I’ve also seen how hard it can be to make time for strategy, to step back from the day-to-day, or to bring creative ideas to life when resource is stretched.

That’s where I come in.

I’m now offering strategic support to charities and non-profits that want to cut through the noise. I help shape the thinking, simplify the complexity, and turn ideas into action. Whether it’s developing a new brand, launching a fundraising campaign, or rethinking supporter journeys — I bring a clear head, collaborative approach and a focus on what works.

My style? I like to keep things simple, deliberate, strategic and practical. No fluff. No jargon. Just smart, thoughtful support to help good causes do great work.

If you’re looking for a partner to help clarify your brand, energise your campaigns or strengthen your fundraising, I’d love to chat.

Let’s do something good — and make it count.