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It's the least I can do
"It's the least I can do."
We hear it all the time from donors. But let’s be clear—giving money isn’t the least someone can do.
Jonny Wright
Apr 252 min read
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#bemoredaisy Marketing Lessons from Parenting: Why Charities Should Keep Calm and Repeat (Again and Again)
Daisy...daisy...daisy... If you’ve ever tried to get a toddler’s attention, you’ll quickly learn one of life’s golden rules: repetition...
Jonny Wright
Apr 142 min read
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Altruism and Charity Giving: Why Fundraisers Should Embrace the “Give-and-Get”
People don’t give just to help — they give to feel something. Smart fundraising embraces that. Let’s build real connection.
Jonny Wright
Apr 73 min read
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Love and Hate – The Battle Between Brand and Fundraising
Charity brand and fundraising often clash—hope vs despair. But love and hate can coexist. That’s where emotions stir and real impact begins.
Jonny Wright
Apr 12 min read
174 views
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Why I’m Going Freelance: Helping Charities Cut Through the Noise
Helping charities cut through the noise with clear strategy, bold campaigns & practical fundraising. Freelance & ready to collaborate.
Jonny Wright
Mar 261 min read
35 views
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